Nate Nead - digitalsignage.com - Having had my old stomping grounds in Henderson, NV just near Lost Wages, I feel somewhat akin to installations performed in high profile venues such as this. The MGM MIRAGE in Las Vegas recently installed some digital signage, which a huge chunk of the installation included digital menu boards. NEC just released a case study on their digital signage installation.
The case study includes information on several different types of installations took place at the MIRAGE. The following discussing the menu board portion of the implementation.
Menuboards were one of the high-value applications for NEC digital signage, and currently MGM MIRAGE has 20 restaurant touchscreens at six properties. NEC products, such as the 40” MultiSync LCD4020, are fitted with touch overlays for the hotel by Richardson Electronics. Restaurant staff is also able to change specials and line items on the menu in real-time through a simple Microsoft Excel spreadsheet, which then automatically updates the signs without needing to engage the content management team. The next project in the implementation is to allow reservations to be made right on the screen, which becomes very helpful to guests in the mornings, for example when dinner restaurants are not yet open. This capability allows guests to review the menu, examine pictures of the interior and decide in the moment to dine there.
The study showcases some of the not-so-unique abilities of digital signage for getting visitor attention and crowd traffic moving, including:
* Wayfinding screens
* digital menu boards (DMBs)
* Announcements for public events and shows like "The Lion King"
* Announcements for tradeshows and conferences being held in their venue
* Bar and lounge and game floor information and entertainment
* Internal signs for the staff which even showcases 401K plans
Las Vegas may not have been the birthplace of digital signs, but it certainly is a good place for testing and performing such a study. After performing the study, in fact, the MIRAGE plans on installing even more digital signage in the future.